Social Media Content
Reels · Stories · Posts
Overview
2023 - Present | Sydney, Australia
Completed projects for both university and real clients.
Brief
Designed and executed social media campaigns to enhance brand visibility and engagement, producing reels, stories, and static posts.
Tools used
Camera: Varies by project
Editing & Motion Graphics: Premiere Pro & Adobe Express
Instagram Reels • Le French Comedy Club
Objective — Promote events and stand-up shows through engaging short-form content.
Focus — Short-form Video Event Promotion · Audience Engagement
Stand-up Tour Hype: Interactive reel encouraging users to comment their city to boost engagement and ticket sales.
Testimonial · Review: Audience testimonials and crowd reactions used to create FOMO and drive ticket sales.
Trivia Night: High-energy event promo highlighting key details and a $500 cash prize.
Instagram Grid Curation • Visuals by Beatrice
Objective — Create a cohesive Instagram grid to showcase photography.
Creative Direction — Exploring colour, composition and visual pacing through curated imagery.
Focus — Photography · Art Direction
LinkedIn Post • Smart Cities Council
Objective — Promote the Smart Cities Council podcast relaunch online.
Creative Direction — Custom quote graphic exploring typography and a corporate visual style.
Focus — Graphic Design · Typography · Brand Identity
Academic & Concept Projects — Work created to solve real-world strategic briefs.
Instagram Reel • Sky Sirens
Objective — Help new students feel more confident about attending their first Lyra class.
Creative Direction — A 40-second motion graphic Reel answering a common beginner question: What should I wear to do Lyra? Designed around Sky Sirens’ soft, feminine brand aesthetic.
Channel — The dance studio’s Instagram
Focus — Motion Graphics · Brand Identity · Educational Content
CTA/ Post Copy — Curious to try? We’d love to have you in class! ✨
Instagram Post • Melbourne to Sydney
Objective & Channel — Create an Instagram post for @visualsbybeatrice promoting the online travel gallery, with a clear call to action directing viewers to click the link in the profile bio to access the gallery.
Creative Strategy — A photography-led main launch piece using minimal copy, strong visual hierarchy, and a 3-day teaser sequence to prime the audience.
Focus — Photography · Art Direction
CTA/ Post Copy — Melbourne to Sydney. A visual journey along Australia’s East Coast 📸
Instagram Reel & Carousel • Lifestyle influencers
Objective — Create a social campaign that captures the everyday experience of Newtown.
Creative Direction — A lifestyle-led campaign using warm imagery, close framing and dynamic pacing to create an immersive sense of place.
Channel — @visualsbybeatrice (Independent Creator / Personal Brand) running a local neighborhood series.
Focus — Content strategy · Photography · Short-Form Video · Social Storytelling
⭡ CTA/ Post Copy —
A morning in Newtown ☕📚
Snapshots from a slow, simple morning:
1- Brew magic
2- Savoring the moment
3- Lost in the library
Which neighbourhood should we explore next?
⭠ CTA/ Post Copy — Little soundtrack, big Newtown energy. Who would you explore the area with? Tag them below.
